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User Needs
Today’s Internet access users have constantly evolving needs, which are being driven by the rapid commercialization of emerging technologies.
Internet Use Growing Rapidly Over the past decade, Internet use has exploded. Today, the travelling public has compelling business and personal needs for needing frequent Internet access while away from home or the office. Such reasons include sending and receiving email; accessing and searching Company databases and Internet web sites; sending, receiving and editing sales presentations and other documents; video conferencing; on-line banking; on-line stock quotes and research; buying and selling stocks; on-line shopping; etc. And, the travelling public expect the same high-speed, broadband Internet access as they are used to at home and at work.
High Speed Internet Access is Surging Around the world, market acceptance and growth in high speed, broadband Internet access is surging. Many users with slower “dial- up” access are converting to broadband. In the US, by 2005, there will be an estimated 36 million residential broadband access subscribers, exceeding the number of dial-up subscribers for the first time. Many of these subscribers will be users that will have converted over from slower “dial-up” access to broadband access provided by high-speed digital subscriber lines (“DSL) or cable Internet access. These impending market changes are affecting all industry players, large and small. Microsoft Corp.’s Internet services business, MSN, recently announced that it was shifting its focus from dial-up to the fast growing, broadband Internet access market.
Dial-up Access Limits Productivity Dial-up access is just too slow for many of today’s applications, and especially for business travellers given its limitations on productivity. While technically possible, dial-up Internet access for business travellers, handled by either logging onto a local “dial-up” ISP or by using a long-distance telephone line connection, is simply not practical for all but the most urgent needs.
Wi-Fi Acceptance Growing A further interesting development in Internet access and use is the recent emergence and rapid commercialization of wireless-fidelity (“Wi-Fi”) technologies. This is a result of the adoption, worldwide, of the IEEE 802.11 standards on wireless local area networks (“wLANs”). The key drivers here are: Wi-Fi’s high-speed broadband capabilities, the comparatively low cost (as compared to “current” wired networks) to set-up and run Wi-Fi local area networks, the rapid spread of inexpensive Wi-Fi cards and devices, and Wi-Fi’s use of “free” radio telecommunications spectrum (i.e., there are no licensing fees, unlike the cellular industry).
Business Travellers The needs of today’s business travellers are not well served by today’s “mass-market” Internet service providers (“ISPs”), which are set-up to serve monthly subscribers whose Internet access is always from the same physical “wired” location at their home or office location. Nex is in the business of meeting the travelling public’s transient, “public use” Internet access needs.
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